Showing all articles tagged with "seo".
The line between acceptable and risky link building isn't as clear as most SEO guides suggest. Here's a measured look at the spectrum, the gray areas, and what actually matters.
Anurag Sinha
Everyone wants a higher DA score, but most people don't actually understand what the number means or why obsessing over it might be sending them in circles.
Simran Sinha
Links are still the biggest ranking signal Google uses. Not the only one, but the biggest. Here's what we actually know about how they work — and what's still murky.
Simran Sinha
The SEO industry talks about link equity constantly, but Google has never actually used that term. Here's what we know, what we don't, and where the industry might be getting it wrong.
Simran Sinha
Canonical tags are supposed to solve duplicate content problems, but their effect on link equity is more confusing than most SEOs admit. Here's what actually happens when you add a rel=canonical.
Simran Sinha
Site migrations are where years of link building work go to die if you're not careful. Here's a real account of what can go wrong and how to keep your backlink equity intact.
Anurag Sinha
Hreflang tags tell search engines which language and regional version of a page to show to users in different countries. Here's how to implement them correctly across HTML, sitemaps, and HTTP headers.
Anurag Sinha
Your affiliate links look like a mess of tracking codes and random strings. Link cloaking can clean that up, but it comes with tradeoffs you should understand first.
Anurag Sinha
Affiliate links don't hurt your SEO. Except when they do. The relationship between affiliate links and search rankings is murkier than most guides will admit.
Anurag Sinha
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