Everything about backlinks: how to build them, analyze them, and use them to improve your search rankings.
8 articles
Backlinks are simply links from one website to another, and they remain one of the strongest ranking signals in Google's algorithm. Here's what you actually need to know.
Simran Sinha
A detailed, narrative walkthrough of auditing a real backlink profile, from identifying toxic links to understanding what your competitors are doing differently.
Simran Sinha
The panic around toxic backlinks has been wildly exaggerated. Here's what actually matters, what doesn't, and when you should bother doing something about it.
Anurag Sinha
A dofollow link passes ranking signals. A nofollow link tells search engines not to. But the real story is way more interesting than that simple split.
Simran Sinha
There's no magic number of backlinks that guarantees a first-page ranking. But real data from anonymized case studies reveals patterns most SEOs don't talk about openly.
Anurag Sinha
A site with 12 backlinks outranked one with 12,000. The reason comes down to something most SEOs talk about but few truly internalize: not all links carry the same weight.
Simran Sinha
Most backlinks worth having aren't the ones you ask for. A look at passive link earning strategies that work when you stop sending cold emails.
Anurag Sinha
An honest, opinionated breakdown of the major backlink monitoring tools — what they actually do well, where they fall short, and why the numbers never quite match up.
Simran Sinha
Press ESC to close or Enter to search