Foundational SEO concepts every webmaster and marketer should understand.
7 articles
Everyone wants a higher DA score, but most people don't actually understand what the number means or why obsessing over it might be sending them in circles.
Simran Sinha
The algorithm that started it all — how a Stanford grad student's idea about academic citations became the foundation of how Google understands the web.
Anurag Sinha
Links are still the biggest ranking signal Google uses. Not the only one, but the biggest. Here's what we actually know about how they work — and what's still murky.
Simran Sinha
Link juice sounds ridiculous. It's also one of the most useful mental models in SEO once you understand what it actually means and how it moves through the web.
Anurag Sinha
The SEO industry talks about link equity constantly, but Google has never actually used that term. Here's what we know, what we don't, and where the industry might be getting it wrong.
Simran Sinha
Rankings shifted overnight. SEO Twitter melted down. Here's what actually happened with Google's link spam update, what SpamBrain is doing behind the scenes, and whether you should worry.
Anurag Sinha
Does Google actually use E-E-A-T as a ranking factor? The relationship between trust signals and link building is murkier than most SEO advice admits.
Simran Sinha
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