Showing all articles tagged with "nofollow".
Backlinks are simply links from one website to another, and they remain one of the strongest ranking signals in Google's algorithm. Here's what you actually need to know.
Simran Sinha
A dofollow link passes ranking signals. A nofollow link tells search engines not to. But the real story is way more interesting than that simple split.
Simran Sinha
Link juice sounds ridiculous. It's also one of the most useful mental models in SEO once you understand what it actually means and how it moves through the web.
Anurag Sinha
The SEO industry talks about link equity constantly, but Google has never actually used that term. Here's what we know, what we don't, and where the industry might be getting it wrong.
Simran Sinha
The rel attribute on HTML links tells search engines about the nature of a link. Here's a plain-English breakdown of nofollow, sponsored, and ugc — what they do, when to use each one, and what happens if you pick the wrong one.
Simran Sinha
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