Technical aspects of links including redirects, canonicals, and crawlability.
5 articles
The conventional wisdom says always use 301s to preserve link equity. That's mostly right, but the reasoning behind it is often wrong, and the exceptions matter more than people think.
Anurag Sinha
Canonical tags are supposed to solve duplicate content problems, but their effect on link equity is more confusing than most SEOs admit. Here's what actually happens when you add a rel=canonical.
Simran Sinha
Site migrations are where years of link building work go to die if you're not careful. Here's a real account of what can go wrong and how to keep your backlink equity intact.
Anurag Sinha
The rel attribute on HTML links tells search engines about the nature of a link. Here's a plain-English breakdown of nofollow, sponsored, and ugc — what they do, when to use each one, and what happens if you pick the wrong one.
Simran Sinha
Hreflang tags tell search engines which language and regional version of a page to show to users in different countries. Here's how to implement them correctly across HTML, sitemaps, and HTTP headers.
Anurag Sinha
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