Showing all articles tagged with "dofollow".
Backlinks are simply links from one website to another, and they remain one of the strongest ranking signals in Google's algorithm. Here's what you actually need to know.
Simran Sinha
A dofollow link passes ranking signals. A nofollow link tells search engines not to. But the real story is way more interesting than that simple split.
Simran Sinha
The SEO industry talks about link equity constantly, but Google has never actually used that term. Here's what we know, what we don't, and where the industry might be getting it wrong.
Simran Sinha
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