Showing all articles tagged with "link equity".
Link juice sounds ridiculous. It's also one of the most useful mental models in SEO once you understand what it actually means and how it moves through the web.
Anurag Sinha
The SEO industry talks about link equity constantly, but Google has never actually used that term. Here's what we know, what we don't, and where the industry might be getting it wrong.
Simran Sinha
The conventional wisdom says always use 301s to preserve link equity. That's mostly right, but the reasoning behind it is often wrong, and the exceptions matter more than people think.
Anurag Sinha
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