PageRank Explained: How Google Values Links
The algorithm that started it all — how a Stanford grad student's idea about academic citations became the foundation of how Google understands the web.
Articles by Anurag Sinha
The Beginner's Guide to Link Juice and How It Flows
Link juice sounds ridiculous. It's also one of the most useful mental models in SEO once you understand what it actually means and how it moves through the web.
Google's Link Spam Update: What You Need to Know
Rankings shifted overnight. SEO Twitter melted down. Here's what actually happened with Google's link spam update, what SpamBrain is doing behind the scenes, and whether you should worry.
301 vs 302 Redirects: Impact on Link Equity
The conventional wisdom says always use 301s to preserve link equity. That's mostly right, but the reasoning behind it is often wrong, and the exceptions matter more than people think.
How to Handle Links During a Site Migration
Site migrations are where years of link building work go to die if you're not careful. Here's a real account of what can go wrong and how to keep your backlink equity intact.
How to Use Hreflang Tags for International SEO
Hreflang tags tell search engines which language and regional version of a page to show to users in different countries. Here's how to implement them correctly across HTML, sitemaps, and HTTP headers.
Affiliate Link Cloaking: Pros, Cons, and Best Practices
Your affiliate links look like a mess of tracking codes and random strings. Link cloaking can clean that up, but it comes with tradeoffs you should understand first.
How Affiliate Links Affect Your SEO Rankings
Affiliate links don't hurt your SEO. Except when they do. The relationship between affiliate links and search rankings is murkier than most guides will admit.
App Deep Linking: A Developer's Guide
If you're building mobile apps that need to handle incoming URLs, deep linking is something you'll have to implement. Here's how it actually works on iOS and Android, with code.
Deep Linking for Better Mobile User Experience
Deep linking isn't just a technical feature — it's the difference between a frustrating mobile experience and one that feels like the app actually understands what you wanted.